About Us

Every journey begins with a story — here’s ours.

Our Mission

At Jeep Tour Armenia, our mission is to create unforgettable experiences that go beyond ordinary travel. We aim to show you the raw, untouched beauty of Armenia — from majestic mountains to hidden valleys, from ancient monasteries to wild roads that don’t appear on any map. We believe that travel should be real, emotional, and meaningful. That’s why we focus on small groups, authentic local interactions, and off-the-beaten-path adventures. Our goal is to inspire people to fall in love with Armenia — through nature, culture, and shared discovery.

Our Story

At Jeep Tour Armenia, our story began with a dream — to share the raw and unmatched beauty of Armenia with those who seek more than just a trip.

We create memorable experiences that take you off the beaten path — to wild mountains, hidden valleys, ancient monasteries, and roads that don’t appear on any map, but leave lasting impressions in your heart.

We believe that travel becomes real when it’s emotional, human, and connected to the timeless spirit of place. That’s why our journeys are designed for small groups, with carefully curated local encounters and genuine connections to culture and nature.

Our mission is simple: to inspire people to fall in love with Armenia the way we did — through the charm of nature, the power of culture, and the magic of shared discovery.

Our Values

Authenticity
We believe the best adventures happen off the beaten path. That’s why we craft routes that take you deep into the real Armenia — raw, wild, and untouched.

Connection
Travel is about people. We build bridges between cultures, travelers, and locals. Every guest is more than a customer — they’re part of the journey.

Respect
We honor the land we explore, the traditions we encounter, and the communities we visit. Sustainability and responsible tourism are at the heart of what we do.

Quality
We go the extra mile — literally and figuratively. From well-maintained jeeps to experienced guides, we care about quality, safety, and comfort in every detail.

Meet The Team

Saro

Founder & Lead Guide

I started Jeep Tour Armenia because I wanted to show people the real Armenia — not just the postcards, but the places that live in our songs, our stories, and our hearts. Every turn in the road has a memory for me. I’m here to share them with you.

Lilit

Travel Coordinator & Guest Care

To me, every traveler is special. I’ll make sure your journey starts smoothly, your plans are stress-free, and you always feel taken care of. Whether it's your first visit or your fifth, I’m just a message away.

Our Trusted
Partners

Together, we create unforgettable journeys.

At Jeep Tour Armenia, we believe great adventures are built on great collaborations. That’s why we proudly partner with trusted local businesses, eco-lodges, wineries, cultural organizations, and travel experts who share our love for Armenia and its untamed beauty.

Thanks to our partners, we’re able to offer seamless, high-quality travel experiences, access to unique locations and hidden gems, and authentic local connections — and we’re always open to expanding our community.